"Установите соответствие между заголовками 1-8 текстами A-G. Занесите свои ответы в таблицу. Используйте каждую цифру только один раз. В задании один заголовок лишний.   1.…

"Установите соответствие между заголовками 1-8 текстами A-G. Занесите свои ответы в таблицу. Используйте каждую цифру только один раз. В задании один заголовок лишний.   1. Marketing trends 2. Fashion for all 3. Beneficial in many ways  4. Fighting consumerism 5. Mad for the sales 6. Too late to change 7. Environmental impact 8. Sustainable supermarkets   А. Black Friday is the day after the American holiday of Thanksgiving, which is celebrated on the fourth Thursday of November. Because it is a holiday in the United States, it has long been a popular day for consumers to start shopping for Christmas. Over the last 20 years big retailers have started to offer discounts and bargains on this day, and it has become more and more popular. Last year, people in the USA spent an estimated $54.7 billion between Black Friday and Cyber Monday (the Monday after Thanksgiving, when people often buy more online). The idea of Black Friday has also spread around the world. For example, in 2017, people in the UK spent the equivalent of $10.3 billion, in Germany $7.6 billion and in France $6.2 billion.   B. In the world of fashion, the most important thing is to stand out from the crowd, whilst still looking on-trend. H&M’s latest collaboration with Versace is yet another reminder of this fact. For a short period at least, anyone can pick up a Versace studded leather dress or tropical-print jacket, but the real fun begins when you start to experiment with how to wear it with the clothes you already own and love. Designer collaborations are breaking down fashion barriers, giving everyone from magazine editors to teenagers shopping at the weekend access to clothes which still carry that special ‘limited edition’ feel, but at a fraction of the price.    C. Charity Shops in the UK are small shops which sell a variety of items donated by the public and the money made helps that charity to continue its valuable work. They are usually run by volunteers. Items sold there are generally a lot cheaper than in high street stores. You can always find a bargain in a charity shop, from a new top to a pair of shoes, a handbag to a piece of jewellery. Knowing that the money you are spending in charity shops is going to a good cause is a great reason to shop there. There are many charities in the UK which rely on charity shops to fund what they do.    D. In the past few decades, customers are increasingly buying online, and one might think that online shopping is greener than in-store shopping. However, the reality is slightly more complex than that. Customers who choose speedy delivery or those who buy single items from different places also contribute towards increasing the carbon footprint. The carbon footprint also goes up if the customer chooses to return the item. A study in Germany showed that as many as one in three online purchases are returned. According to another study, merchandise worth nearly US$326 million is returned each year in the USA. Two billion kilograms of this ends up in landfill, leading to 13 tonnes of CO2 being released.    E. Forbes reports that 72% of Instagram users have bought something when using the app and 70% of Pinterest users use the platform to find new and interesting products. When a customer comes to your company, you want to make it as easy as possible for them to find what they need and buy your products. There are so many marketing messages around us every day that people are very good at ignoring them, especially ones about products they're not interested in. So, in order to target the right kind of customer and connect with them, companies are personalising their marketing content. This is made possible by the data that people generate through their internet searches, online shopping habits and social media use.    F. A different trend is springing up – the 'buy nothing' trend. The idea originated in Canada in the early 1990s and then moved to the US, where it became a rejection of the overspending and overconsumption of Black Friday and Cyber Monday during Thanksgiving weekend. On Buy Nothing Day people organise various types of protests and cut up their credit cards. Throughout the year, Buy Nothing groups organise the exchange and repair of items they already own.The trend has now reached influencers on social media who usually share posts of clothing and make-up that they recommend for people to buy. Some YouTube stars now encourage their viewers not to buy anything at all for periods as long as a year.   G. Many of the major supermarket chains have come under fire with accusations of various unethical acts over the past decade. But they are starting to sit up and take notice: some of the largest UK supermarkets have signed up to a pact promising to transform packaging and cut plastic wastage. In response to criticisms over food waste, some supermarkets are donating some of their food surplus. Some smaller companies are now taking matters into their own hands and offering consumers a greener, more environmentally friendly option."