What makes a successful company? Complete the sentences with words and phrases from the box. demand grow control market share profit market leader A successful company has to make a 2 There has to be a for your products. 3 The most successful companies the market. 4 Successful companies have a bigger percentage of sales than their competitors. They have a bigger 5 A company that has the biggest sales or the best selling product in the market is the 6 Successful companies are always finding new markets and new opportunities to

Let's go step by step to complete the sentences about what makes a successful company using the words and phrases provided. 1. A successful company has to make a **profit**. - **Explanation:** A profit is the financial gain that a company makes after subtracting all expenses. Without profit, a company cannot sustain its operations or grow. 2. There has to be a **demand** for your products. - **Explanation:** Demand refers to the consumer's desire to purchase goods or services. If there is no demand, a company will struggle to sell its products. 3. The most successful companies **control** the market. - **Explanation:** To control the market means to have significant influence over it, often achieved through innovation, quality, and customer service, which helps in maintaining competitive advantage. 4. Successful companies have a bigger percentage of sales than their competitors. They have a bigger **market share**. - **Explanation:** Market share is the portion of a market controlled by a particular company. A larger market share indicates a company’s effectiveness in selling its products compared to others. 5. A company that has the biggest sales or the best selling product in the market is the **market leader**. - **Explanation:** The market leader is recognized as the top seller in a particular market segment, often setting trends and influencing market dynamics. 6. Successful companies are always finding new markets and new opportunities to **grow**. - **Explanation:** Growth is crucial for a company's longevity. It can involve expanding into new geographical areas, product lines, or demographic segments. Putting it all together, we fill in the sentences as follows: 1. A successful company has to make a **profit**. 2. There has to be a **demand** for your products. 3. The most successful companies **control** the market. 4. Successful companies have a bigger percentage of sales than their competitors. They have a bigger **market share**. 5. A company that has the biggest sales or the best selling product in the market is the **market leader**. 6. Successful companies are always finding new markets and new opportunities to **grow**. Understanding these concepts is essential for recognizing what factors contribute to a company's success in the competitive business environment.