Задание 1. Выберите правильный вариант ответа 1. Market research suggest that we need to change our image / growth / base to appeal to younger customers 2. Although we have built up an excellent history / base / market of clients, we still need to attract new accounts. 3. Our fast history / growth / placement means that we have a high profile in the industry. 4. The interactive marketing campaign has been successful as customer engagement / awareness / image has increased dramatically. 5. Rather than take a cautious business / image / approach, we need to be bold and innovative. 6. The bank has refused our request for a further overdraft because of our bad repayment image / history / base. 7. Brand stretching would help us develop / venture / approach into new markets . 8. Older consumers tend to be loyal / interactive / careful to brands, whereas younger ones are more likely to switch .

Данная задача представляет собой тест на понимание ключевых понятий в контексте бизнеса и маркетинга. Ниже приведены правильные варианты ответов: 1. Market research suggest that we need to change our **image** / growth / base to appeal to younger customers 2. Although we have built up an excellent **base** / history / market of clients, we still need to attract new accounts. 3. Our fast **growth** / history / placement means that we have a high profile in the industry. 4. The interactive marketing campaign has been successful as customer engagement / **awareness** / image has increased dramatically. 5. Rather than take a cautious business / **approach** / image, we need to be bold and innovative. 6. The bank has refused our request for a further overdraft because of our bad repayment **history** / image / base. 7. Brand stretching would help us develop / **venture** / approach into new markets. 8. Older consumers tend to be loyal / interactive / **careful** to brands, whereas younger ones are more likely to switch. Таким образом, правильные варианты ответов на вопросы данной задачи: 1 - image, 2 - base, 3 - growth, 4 - awareness, 5 - approach, 6 - history, 7 - venture, 8 - careful.