Дополните предложения, словами из задания 2 1. One of the most famous examples of __ __ are the Aston Martin cars in the James Bond films. 2. Bulgari's move from jewellery into the hotel business is an interesting case of __ __. 3. A successful example of __ __ is Amazon's 'suggested reading' for customers which is based on the books they have bought in the past. 4. Nike's __ __ is making sports shoes . 5. Good copies of Gucci bags can __ the original product. 6. Department stores encourage customer __ by offering discount store ca rds. 7. Cartier and Hermes are examples of __ __ brands.

Ниже заполнены предложения словами из предполагаемого задания 2, с кратким объяснением каждого выбора. 1) One of the most famous examples of product placement are the Aston Martin cars in the James Bond films. - Пояснение: product placement = размещение бренда в фильме/рекламное размещение. 2) Bulgari's move from jewellery into the hotel business is an interesting case of brand extension. - Пояснение: brand extension = расширение бренда в новые товарные категории/сегменты. 3) A successful example of a recommendation system is Amazon's 'suggested reading' for customers which is based on the books they have bought in the past. - Пояснение: recommendation system = система рекомендаций на основе поведения пользователя. 4) Nike's core business is making sports shoes. - Пояснение: core business = основной бизнес/деятельность компании. 5) Good copies of Gucci bags can undercut the original product. - Пояснение: undercut = подрывать цены и конкурентоспособность оригинала. 6) Department stores encourage customer loyalty by offering discount store cards. - Пояснение: customer loyalty = лояльность клиентов; дисконтные карты часто используются для её повышения. 7) Cartier and Hermes are examples of luxury brands. - Пояснение: luxury brands = роскошные бренды.