English answer (with very brief Russian translation at the end)
Part 1. Plan for writing your opinion about the advertisement
- Step 1: Analyze the image using the six questions.
- What are the models wearing?
- Where are they?
- Are the models famous?
- Which company is the ad for?
- Where can you see this advertisement?
- Do you like the ad? Why/why not?
- Step 2: Outline the essay
- Introduction: state what the ad is for and where it comes from (if known).
- Body paragraph 1: describe what you can see in the ad (clothes, setting, mood).
- Body paragraph 2: provide some information about the company and where the ad can be seen (magazines, billboards, online).
- Body paragraph 3: express your opinion and explain why you like or dislike it.
- Conclusion: give a short final thought.
- Step 3: Draft with language focus
- Use present simple for facts and general statements; present continuous for actions happening in the image.
- Include at least two relative pronouns (who, which, that, where).
- Use at least two expressions to express opinion (In my opinion, I believe, Personally, From my point of view, It seems that).
- Step 4: Check and revise
- Check tense accuracy (present simple vs present continuous).
- Ensure two or more relative pronouns are used.
- Confirm the opinion phrases are used naturally.
- Step 5: Final version
- Write the final essay, integrate notes from the image, and save to your dossier.
Part 2. Model English essay (final version)
Introduction
This advertisement is for Glow Cosmetics. It features three models in a bright urban setting, designed to promote the brand’s new summer collection.
What you can see
The models are wearing casual summer outfits in cheerful colors. They are standing in a sunny city square, and the background is lively but slightly blurred to emphasize the people. The models appear confident and friendly, which helps convey a positive mood. The logo of Glow is visible in the corner, and a lipstick product is shown in the foreground, drawing attention to the main product.
About the company and where the ad can be seen
The ad is for Glow Cosmetics, a company known for affordable, trendy makeup. It is shown in magazines, on billboards, and as an online banner on social media platforms. This multi-channel approach makes the campaign accessible to a wide audience.
My opinion
In my opinion, the advertisement is effective because of its bright colors and upbeat atmosphere. Personally, I like how the scene feels approachable and modern, which fits the target audience. It seems to me that the ad could improve by including a brief product detail (such as shade names) to help customers understand what they are buying. From my point of view, the visual composition and the smiley expressions of the models are enough to create a positive first impression, which is important for a cosmetics brand.
Conclusion
Overall, the ad is appealing and well suited to attracting young shoppers. It uses a simple message, clear visuals, and accessible channels to reach its audience.
Part 3. Language focus checklist (quick)
- Present simple: “The ad is for Glow Cosmetics. The models wear casual outfits.”
- Present continuous: “The models are standing,” “The background is blurred.”
- Relative pronouns: “which,” “that,” “who,” “where.”
- Opinion expressions: “In my opinion,” “I believe,” “Personally,” “From my point of view.”
Part 4. Final steps
- Integrate the above essay into your dossier as your final version.
- If you use a different image, adjust the details but keep the same structure and language focus.
Краткий перевод на русский
План: проанализируй изображение, составь план эссе, затем напиши черновик и финальную версию, проверь грамматику и язык. Эссе: кратко опиши, что видно, информацию о компании и местах, где можно увидеть рекламу, вырази своё мнение. Язык: употребляй Present Simple и Present Continuous, используйте как минимум два относительных местоимения и два выражения для выражения мнения. Финальный текст должен быть вложен в досье.
