In Paris, 500 organizations offer language training to companies. Answer the However, 90 per cent of sales are made by the top five language train- ing organizations. The market is not growing in size overall. Organiza- Study th tion A has 35 per cent of the market, and faces stiff competition from a mass marke B, which has about 25 per cent of the market, and from C, D D and E, an export mar less for their courses. who each have 10 per cent, but who are trying to grow by charging a home marke a če e new market a luxury mar] b) Is competition a) How many competitors are there a target mark in this market? in the market strong? c) Who is the market leader? d) Who are the two key players? e) Who mainly makes up the competition, from the market leader's point of view? f) If one competitor increases its market share, g) can the others keep their market share at the same level? Answer these questions about a market that you know.