1. Read the text.
Brazil has everything to offer the visitor: 7,300 km of coastline, much of it empty, endless beaches; the planet’s biggest rainforest; an area of wetlands full of alligators and jaguars; colonial cities and spectacular waterfalls.
The Bahia coast in north-east Brazil is a particularly attractive area for tourism. Several luxury resorts have been built there. Recently, a $170 million five-hotel complex at Sauipe opened. With its 18-hole golf course and designer shops, Sauipe is hoping to attract rich foreign visitors.
The tourist industry had problems in the past because of high inflation which led to short-term planning. Hotels, however, are long-term investments, often with payback periods of over 15 years.
If resorts such as Sauipe are going to attract significant numbers of tourists, they have to solve several problems.
For a start, Brazil needs cheaper and more frequent international air travel. Brazilian airlines have actually decreased the number of scheduled international flights in the past two years because of a currency devaluation.
Foreign visitors also demand a level of service that needs lengthy training – a considerable task for most of the resorts in the northeast which do not have a well-educated population to provide suitable staff.
The other big challenge for Sauipe’s managers is to avoid the social problems that other new resorts have caused, when large numbers of people have come from the interior in search of jobs, quickly creating slums.
The resort is hoping to deal with these pressures by setting up courses in the surrounding villages for making handicrafts which will be sold at Sauipe and by organizing credit for local co-operatives to produce foodstuffs for the hotels.
Some people believe that the developers have not planned the new resorts properly. “Sauipe is a resort without adequate infrastructure, training or planning about how the industry will develop,” says Mario Beni, a professor of tourism at the University of Sao Paolo.
Often created in the middle of nowhere, he says, many of these resorts have poor transport links and no local tourism or sports facilities to take advantage of. “It is time to stop and think about these grand projects,” he adds.
Not true, replies the Bahia state government, which claims to have spent $ 2.1 billion over the past decade on basic tourism infrastructure, from roads to airports to sanitation.
By Geoff Dyer,
From the Financial Times
2. Answer the questions:
1. Where is the Bahia coast?
2. What does Sauipe offer to attract visitors?
3. Who is Sauipe trying to attract?
4. What problems does Brazil face in attracting more tourists?
5. What solutions have been mentioned?
6. What criticism does Mario Beni make about the new resorts?
Ответ нейросети
07 May 2024 11:24
Берег Баия находится на северо-восточном побережье Бразилии.
Сауипе предлагает посетителям 18-луночное поле для гольфа и магазины дизайнерской одежды.
Сауипе старается привлечь богатых иностранных туристов.
Бразилия сталкивается с проблемами в привлечении большего числа туристов из-за дорогих и редких международных авиабилетов, а также отсутствия обученного персонала для оказания высокого уровня обслуживания.
В качестве решений было упомянуто необходимость более доступных и частых международных авиаперелетов и организация обучения персонала для роскошных курортов.
Марио Бени высказывает критику новых курортов, утверждая, что Сауипе не обладает должной инфраструктурой, обучением или планировкой развития индустрии.
ПО распространяется в виде интернет-сервиса, специальные действия по установке ПО на стороне пользователя не требуются
1. Read the text.
Brazil has everything to offer the visitor: 7,300 km of coastline, much of it empty, endless beaches; the planet’s biggest rainforest; an area of wetlands full of alligators and jaguars; colonial cities and spectacular waterfalls.
The Bahia coast in north-east Brazil is a particularly attractive area for tourism. Several luxury resorts have been built there. Recently, a $170 million five-hotel complex at Sauipe opened. With its 18-hole golf course and designer shops, Sauipe is hoping to attract rich foreign visitors.
The tourist industry had problems in the past because of high inflation which led to short-term planning. Hotels, however, are long-term investments, often with payback periods of over 15 years.
If resorts such as Sauipe are going to attract significant numbers of tourists, they have to solve several problems.
For a start, Brazil needs cheaper and more frequent international air travel. Brazilian airlines have actually decreased the number of scheduled international flights in the past two years because of a currency devaluation.
Foreign visitors also demand a level of service that needs lengthy training – a considerable task for most of the resorts in the northeast which do not have a well-educated population to provide suitable staff.
The other big challenge for Sauipe’s managers is to avoid the social problems that other new resorts have caused, when large numbers of people have come from the interior in search of jobs, quickly creating slums.
The resort is hoping to deal with these pressures by setting up courses in the surrounding villages for making handicrafts which will be sold at Sauipe and by organizing credit for local co-operatives to produce foodstuffs for the hotels.
Some people believe that the developers have not planned the new resorts properly. “Sauipe is a resort without adequate infrastructure, training or planning about how the industry will develop,” says Mario Beni, a professor of tourism at the University of Sao Paolo.
Often created in the middle of nowhere, he says, many of these resorts have poor transport links and no local tourism or sports facilities to take advantage of. “It is time to stop and think about these grand projects,” he adds.
Not true, replies the Bahia state government, which claims to have spent $ 2.1 billion over the past decade on basic tourism infrastructure, from roads to airports to sanitation.
By Geoff Dyer,
From the Financial Times
2. Answer the questions:
1. Where is the Bahia coast?
2. What does Sauipe offer to attract visitors?
3. Who is Sauipe trying to attract?
4. What problems does Brazil face in attracting more tourists?
5. What solutions have been mentioned?
6. What criticism does Mario Beni make about the new resorts?
1. Берег Баия находится на северо-восточном побережье Бразилии.
2. Сауипе предлагает посетителям 18-луночное поле для гольфа и магазины дизайнерской одежды.
3. Сауипе старается привлечь богатых иностранных туристов.
4. Бразилия сталкивается с проблемами в привлечении большего числа туристов из-за дорогих и редких международных авиабилетов, а также отсутствия обученного персонала для оказания высокого уровня обслуживания.
5. В качестве решений было упомянуто необходимость более доступных и частых международных авиаперелетов и организация обучения персонала для роскошных курортов.
6. Марио Бени высказывает критику новых курортов, утверждая, что Сауипе не обладает должной инфраструктурой, обучением или планировкой развития индустрии.